Kelsi Collins: Redefining the Private Club Experience In private clubs, membership is often described in numbers: inquiries, prospects, conversions, retention and demographics. Kelsi Collins, CMP, sees something more complicated—and more human. For Collins, Director of Membership & Marketing at The Oaks Club in Osprey, Florida, membership sits at the intersection of nearly everything a club does. It begins with the story a prospective member hears, continues through the expectations created during the buying process and ultimately succeeds or fails based on the experience delivered after someone joins.